Scale Development and Research

The development of the Go Culture Assessment is part of a larger story. Dr. Carley Dodd (Professor of Intercultural Communication and author of numerous articles, papers, and textbooks) and his wife Ada (licensed therapist) worked for a decade to prepare teams going overseas. The team training was helpful but they sensed something incomplete. The missing part was a reliable assessment for strengths and weaknesses focused on anticipated intercultural tasks, relationships, and intercultural adaptation these teams would encounter. Parallel to this observation was a growing and robust scholarly literature documenting low performance and early returns among professionals in relocation. As part of various investigations, Carley and other social researchers tried MMPI, DISC, 16PF, Meyers-Briggs, NEO and other tests to discover the most useful and predictive pre-departure assessments for training. While these instruments served their stated goals, they were not designed for intercultural issues. An assessment was needed specifically for the performance and adaptive skills needed in domestic and international relocation. For two decades, Dodd and others embarked on the task of discovering the most robust variables and assessments related to intercultural effectiveness. This work sparked dozens of projects, MA theses, three dissertations, and a book (Carley Dodd, Dynamics of Intercultural Communication. McGraw-Hill, 1998). Various scales in the literature were developing but there was debate over the best factors and their performance validity. Meanwhile, studies by GMAC and others continued to show that organizational relocation investments were not returning the ROI expected with early return rates ranging from 25%-65%. Clearly, individuals and families relocating often need a boost to avoid task failure, early return, lack of performance, debilitating culture shock, family or spouse adjustments, and the loss of face their organizations were experiencing. To develop the most advanced scale of this type, our team tested over 2,000 people going and returning from 30 countries. This work resulted in an Intercultural Readiness Assessment (or IRA) in 2007, and now the development and release of the Go Cultural Assessment (GCA©) in 2012 with people from 30 countries. Simultaneously, Dodd’s latest textbook was released, Managing Business and Profession Communication (Allyn & Bacon, 2011), which includes a section addressing intercultural issues for business and professional individuals. We continue ongoing advanced statistical procedures and testing. The result is the instrument’s high reliability (alpha = .92) and high validity (up to 85% effectiveness predicted and achieved; see other link for Research). As a delivery platform for organizations, coaches, and individuals receive this service, the Go Culture International Company was launched. The web site offers the online scale and online report, confidential archiving for coaches, self-planners, best practices, and instructional video coaching. Go Culture System users find personal support, friendliness, and training very helpful. Our approach for optimal performance is simple: assessment + coaching = success. That means you can enhance actionable performance outcomes in task performance, relationship development, and cultural adaptation. Select groups who request it can having coaching available in English, Mandarin, Spanish, French, German, and Swahili. About the author: Dr. Carley Dodd, professor of intercultural communication and Dean of the Graduate School at Abilene Christian University, is author of 13 textbooks (one in 3 languages), author of 140 aticles and conference papers, researcher of numerous projects, and consultant for 80 organizations including some Fortune 500 and Russell 2000. In 2007, Shanghai University honored Dodd as the top 30 Intercultural Scholars in the world. Contacts: Skype: carleydodd, email:, phone: 325-674-2751 (office).